top of page
GUCCI x The Real Real
Buying secondhand is a new and popular way to purchase designer fashion. In collaboration with TheRealReal, Gucci proves their creations are made to last decades, not just days.
TV Spot
Print Ads
Billboards
Social Media Ads
Caption:
[Marilyn Monroe, 1955 & the Gucci Marmont. Authenticity never fades. It’s only fit that the decade’s ‘IT GIRL’ holds a bag as classic and iconic as she is. Find your piece of the past and see what you could hold at the link in our bio. #ad]
Caption:
[When you buy second hand, you buy a story. Authenticity never fades. Start your chapter at the link in our bio. #ad]
Interactive Packaging
BTS
Designed the set and assistant directed!
Connected with local vintage car owners, art directed makeup and costumes, and directed the actors!
Serena Latimer
Art Director/Director
Izzy Vaclaw
Copy Writer
Content Creator
Tanner Jackson
Strategist
Gabi Meyer
bottom of page