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GUCCI x The Real Real

Buying secondhand is a new and popular way to purchase designer fashion. In collaboration with TheRealReal, Gucci proves their creations are made to last decades, not just days.

TV Spot

Print Ads

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Billboards

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Social Media Ads

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Caption:

[Marilyn Monroe, 1955 & the Gucci Marmont. Authenticity never fades. It’s only fit that the decade’s ‘IT GIRL’ holds a bag as classic and iconic as she is. Find your piece of the past and see what you could hold at the link in our bio. #ad]

Caption:

[When you buy second hand, you buy a story. Authenticity never fades. Start your chapter at the link in our bio. #ad]

Interactive Packaging 

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BTS

Designed the set and assistant directed!

Connected with local vintage car owners, art directed makeup and costumes, and directed the actors!

Serena Latimer

Art Director/Director

Izzy Vaclaw

Copy Writer

Content Creator

Tanner Jackson

Strategist

Gabi Meyer

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